Rules

Europa Analytics is the corporate web analytics service of the European Commission.

Purpose

Europa Analytics allows to track, analyse and understand better website audience.

This is crucial to ensure online communication is targeted and cost-effective.

It ensures data protection compliance by:

The Europa Analytics team provides the following support to users across European Commission departments:

Procedures

Inclusion of a website in Europa Analytics

Europa Analytics is dedicated to monitoring the European Commission web presence (publicly available websites).

  1. In order to start the tracking of a website, a request must be sent to COMM Europa Management
  2. Approval is required from a Europa Forum member or Head of communication Unit
  3. The Europa Analytics team will analyze the request and provide the necessary documentation/steps to ensure website inclusion
  4. The Europa Analytics team will help on the configuration of a dedicated plugin that will add theEA Webtools snippet to the website, provided the website is managed by the Europa Web Publishing Platform (Drupal provided by DG Informatics).

On every page of the website, there must be:

Out-of-scope websites: 

Access Management

The Europa Analytics reporting tool is accessible to European Commission staff using EU login. It is also accessible for externals sub-contractors, by request and approval. Please see below.

External sub-contractors

  1. Sub-contractors must create an EU Login account
  2. Sub-contractors must log in to Europa Analytics
  3. A request has to be sent COMM Europa Management
  4. A new ticket will be created with the EA Team
  5. User access request will be reviewed

Related links

Europa Analytics FAQ

Europa Analytics documentation

Training

Individual and group coaching sessions are provided.

Send an email to COMM Europa Management in order to open a ticket and discuss a meeting schedule.

Contact and support

If you require further assistance, please contact: Comm Europa Management.

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