What are links

Websites interconnect via the Net through (hyper)links. Links can be:

When to use links 

Use links to help users get the information they came for. Link to:

Please note: while studies show that links in a text may distract users from the information and would read better at the end of a paragraph, links embedded in a paragraph send useful, additional contextual information to search engine crawlers. Please bear this in mind and balance usability and search engine optimisation (SEO) when adding links to your text.

Don’t link to pages just to provide general background information that might be of interest. Users should be confident that all our links are truly valuable.

For that reason, don’t use ‘Useful links’ as a heading. Why would we give users any other type of links? Choose a heading that tells the reader why the links are useful:

How to write meaningful link labels

Link labels should tell the user where they will end up when they click on them. Use keywords or the title of the page you’re linking to, as long as it describes the content clearly. It is always better to:

But:

It’s okay if your link label doesn't exactly match the title of the page you’re linking to – especially if the label is nice and short – as long as it describes the content clearly.


Instead of …

… write

Overview of EU's relations with China

EU-China relations

European Union report to the UNCCD of the policies, financial instruments and projects that have contributed and are currently supporting sustainable drylands management activities in Africa over the period January 2000-December 2003

Report: EU support for sustainable drylands management in Africa (2000-03)

Regulation (EC) No 689/2007 of the European Parliament and of the Council of 21 March 2007 establishing and amending the rules on data protection

EU regulation 689/2007 on data protection

This is covered by article 99 of the Financial Regulation. (unless you are actually linking directly to the article)

This is covered by article 99 of  the Financial Regulation.

Internal links

When adding internal links, avoid automatically opening a new window or tab. It can be confusing for some people, such as those using assistive technology.

The W3C Web Accessibility Initiative (WAI), which develops standards to help understand and implement accessibility as described in the Accessibility overview section of this guide, states:

“In general, it is better not to open new windows and tabs since they can be disorienting for people, especially people who have difficulty perceiving visual content.”

Sometimes it is acceptable to open a link in a new tab or window, if opening on the same page would interrupt a process. For example, if the user is:

Automatically opening the link in the same tab or window in these situations might cause the user to lose their input or have to start over. In such cases, it is good practice to give users advanced warning of the change of context (for example, by adding the label “opens in new window”).

For more information, see W3C advice on warning users when opening a new window.  See our accessibility pages for more guidance on how to make your website accessible to everyone.

External links

When publishing an external link on a page owned by a Commission service, the linked website is considered as a third party. This has implications in at least two areas:

As stated in the corporate legal notice, Commission services have no control over the content of linked third-party websites, so the Commission can assume no responsibility for the running/functioning of the external sites or for any pages they link to.

Nevertheless, the fact that the Commission links to third-party content can be seen as an endorsement of a third-party service, content or policies.

The European Commission is subject to specific legal obligations concerning the protection and processing of personal data, described in Regulation (EU) 2018/1725. The Commission must comply with these obligations in all operations involving personal data, including processing via Commission websites. Applying data protection on Commission websites is detailed in our data protection page.

While organisations and websites must in general respect the General Data Protection Regulation (EU) 2016/67, the Commission cannot ensure that data processing on the linked external websites follows the mandatory data protection principles.

Therefore, the Commission cannot ensure that the privacy of website users who follow external links is not put at risk, especially if data processing on the linked third-party websites is not compatible with the processing by EUIs, e.g. when third-party websites track users across websites for advertising and profiling purposes.

Rule 

Link to external pages only if they provide high-quality content that is different from the information on your page but relevant to it.

It is important to ensure that external websites linked to from official Commission websites are accurate, relevant and appropriate.

Please note: it is also important to check external links from your content at least once a quarter as URLs change and you may find your content linking to a site that is completely inappropriate. 

The European Commission is not legally responsible for the content of the sites to which you link, but their quality, content and tone should not reflect badly on the Commission.

External links evaluation criteria

Before publishing an external link, site owners must evaluate the accuracy, relevance, and appropriateness of all external links in a consistent way. External sites must meet the following criteria:

Site owners must monitor the relevance, timeliness and availability of any published external links, and remove any such links that are no longer relevant to visitors to Commission websites.

If in doubt do not link. The Europa Web Communication team (COMM B3) reserves the right to disallow or remove any such links.

Contact and support

Need further assistance on this topic? Please contact the team in charge of Europa Domain Management (EU Login required)