Self-contained pages

Users may find your page through a search engine or by clicking a link on a different website. Each page needs to make sense as a free-standing unit, without relying on the context provided by navigating through the site’s architecture.

Make sure the following page elements are clear and descriptive enough for every page to make sense on its own without any additional context

Bear in mind that users will often arrive at the page via a search engine or a link from elsewhere. They won't have the context provided by navigating through our site to help them. Users should not need to navigate back or forward in the architecture to understand what the page is about.  

Main points first

What is the top task your readers are visiting this page for? Make sure that you put this at the top of the page. Don't make your reader hunt for the information they want, by burying it lower down the page. 

SEO recommendations

One of the most important website features evaluated by search engines is content. Presenting well-written and well-organised content to the users is vital to the success of a webpage. As a rule of thumb, if the content is relevant for human users, it will also be relevant for search engines.

Once you have considered the above points, you should follow these three steps to optimise your page content for search engines.

Production

Correction

Translation and localization

Contact and support 

If you require further assistance, please contact:

Comm Europa Management

European Commission
DG Communication 
Unit B.3 
Europa Web Communication