Reasons for building a task-based information architecture

In 2014, following its own research and having examined findings from external experts and national public sector implementations, Europa Web Communication at DG Communication adopted a task-based approach to the architecture for the European Commission's web presence.

The principal reasons for adopting a task-based approach are as follows

The case for a task-based architecture is reinforced by findings from Europa Web Communication's own research and analysis on the task 'Funding, tenders' (see below) which show a very strong consistency in users' top tasks, regardless of audience grouping across criteria.


Background

Additional reasons why DTT supported a task-based approach over an audience-based approach are outlined below.

Research shows that in an audience-based approach, users may

Furthermore, in an audience-based approach, internal teams may

References

          Gerry McGovern, 29.01.12
          http://www.gerrymcgovern.com/new-thinking/why-audience-navigation-usually- doesn%E2%80%99t-work


Contact and support

If you require further assistance, please contact:

Comm Europa Management

European Commission
DG Communication 
Unit B.3 
Europa Web Communication