Scope of the rules for news type of content

News, by nature, is not meant to be permanent. News is “information about a recently changed situation or a recent event” [collinsdictionary.com]. Longer-term content that provides the context for that news should exist, for example on a DG’s site. Users should not have to rely on press releases or post-event information, to address the task they are on the Commission’s website to complete.

The criteria by which readers judge news are: timing, significance, proximity, prominence, human interest (http://www.mediacollege.com/journalism/news/newsworthy.html)


Types of News in the European Commission

In broad terms, the Commission publishes two types of news:

These guidelines focus on Policy news and how DGs can help deliver a coherent news experience.

Purpose

The guidelines are intended to ensure that:

Rules

DGs should:

Guarantee good quality, relevant News content


Use terms in the corporate taxonomy

The Digital Europa Thesaurus (DET), the corporate taxonomy, provides a range of dedicated terms to help content producers.

Using the DET terms will help ensure that:

The CMS presents DET terms via a dropdown, tailored to individual content producers, the department or agency they are part of, and, where appropriate, the thematic class on which they work.


Use the right tone of voice

Use a tone of voice that addresses the ec.europa.eu audience (see audience details below):


Keep audience needs in mind

 News content must be relevant, coherent and effective for the relevant audience and their needs.
Research has shown that consumers of news from the Commission are:


Unpublish and archive

The first element defining News is timing. Pay particular attention to the option to set an ‘unpublish’ deadline for news articles.

Content editors are responsible for unpublishing obsolete content.

News must be archived every 6 months.


Please see also the following CMS-specific pages:

Corporate tools for dissemination

Create News once and reuse it where relevant using existing platforms for dissemination.

The Commission’s dedicated channels for publishing online news are:

For guidance on publishing all other types of updates, consult the communication unit in your DG. They can advise you on the channels, formats and dissemination strategies that are appropriate on a case-by-case basis, to ensure your content reaches its intended audiences, on the appropriate channels, in the appropriate format.

Channels appropriate for publishing updates that are relevant to specific audiences but not newsworthy for the general public may include:

Contact and support

Need further assistance on this topic? Please contact the team in charge of the Europa Domain Management (EU Login required).