06. Europa Analytics

Purpose

Europa Analytics allows to track, analyse and understand better website audience.

This is crucial to ensure online communication is targeted and cost-effective.

It ensures data protection compliance by:

integrating with the corporate Cookie Consent Banner (CCK)
respecting the “Do Not Track” (DNT) browser setting
applying anonymisation of visitors IP address.

The Europa Analytics team provides the following support to users across European Commission departments:

set-up and configuration of websites
bug fixing and improvements
coaching and training
data insights and analysis.

Rules

Europa Analytics is the corporate web analytics service of the European Commission.

No other analytics tool or service may be used. Third-party services are not allowed on European Commission Websites
All new European Commission websites and revamps must include Europa Analytics
Each webmaster is responsible for adding the Europa Analytics Webtools snippet to all their pages and making sure all their pages are correctly tracked
Only the tracking code provided by Europa Analytics should be used.

Procedures

Inclusion of a website in Europa Analytics

Europa Analytics is dedicated to monitoring the European Commission web presence (publicly available websites).

In order to start the tracking of a website, a request must be sent to COMM Europa Management
Approval is required from a Europa Forum member or Head of communication Unit
The Europa Analytics team will analyze the request and provide the necessary documentation/steps to ensure website inclusion
The Europa Analytics team will help on the configuration of a dedicated plugin that will add theEA Webtools snippet to the website, provided the website is managed by the Europa Web Publishing Platform (Drupal provided by DG Informatics).

On every page of the website, there must be:

a link to the legal notice (see links for EC branded sites or EU branded sites)
if a dedicated legal notice is also used, it must include the points concerning Europa Analytics present in the EC legal notice and the opt-out mechanism
the EA Webtools snippet that ensures the website correct tracking. Only the tracking code provided by Europa Analytics should be used.

Out-of-scope websites:

playground websites
password-protected websites with confidential and/or classified content
intranet websites (Service provided by DG Human Resources: https://myintracomm.ec.europa.eu/statistics/Pages/index.aspx).

Access Management

The Europa Analytics reporting tool is accessible to European Commission staff using EU login. It is also accessible for external sub-contractors, by request and approval. Please see below.

External sub-contractors

Sub-contractors must create an EU Login account
Sub-contractors must log in to Europa Analytics
- an error message will be displayed
A request has to be sent COMM Europa Management
A new ticket will be created with the EA Team
User access request will be reviewed
- express authorisation has to granted by the website Owner/Administrator (European Commission staff member).

Training

Individual and group coaching sessions tailored to the user's needs are provided on demand.

Send an email to COMM Europa Management in order to request a session and discuss a meeting schedule.

Contact and support

Need further assistance on this topic? Please contact the team in charge of Europa Domain Management (EU Login required).

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