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Promotional URLs

A promotional URL is a shortened URL that re-directs visitors to a page with a URL that isn't appropriate for print/promotional materials, generally due to its length.

To set up a promotional URL, contact: Comm Europa Management

The request must include:

  • the name of the desired URL ((ec.)<name>, or <name>.eu/)
  • where it should be redirected
  • why the URL is needed

Promotional URLs not using an .eu address can exceptionally be requested when a website has a single country as main audience. DG Communication must validate such domains and the site owner is in charge of registering such domains.

Short URLs

Short URLs must be created with the URL shortener (EU login access required)


See: Request procedure for domains and sites names - Restricted


  • promotional URLs are used for promotional purposes to redirect from a human readable URL to a specific website (e. g. points to
  • short URLs are used to reduce the size of a message or a tweet and are made of a randomly generated string (e. g.

General rules for URLs can be found on URL structure.

Contact and support

If you require further assistance, please contact:

Comm Europa Management

European Commission
DG Communication 
Unit B.3 
Europa Web Communication 

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The Europa Web Guide is the official rulebook for the European Commission's web presence, covering editorial, legal, technical, visual and contractual aspects.
All European Commission web sites must observe the rules and guidelines it contains.
Web practitioners are invited to observe its contents and keep abreast of updates. More information about the web guide.