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Use language that your audience uses, rather than what your colleagues in the European Commission probably use.

If your audience is....

use terms like....

instead of....

people looking for jobs in other EU countries

jobs abroad, live and work in another EU country

free movement/circulation of labour

companies wanting to do business with the Commission

tenders or contracts

public procurement

Duplication

Make sure that the user need(s) your writing is meant to meet is not already covered somewhere else on the Commission's web presence. Search for the subject on the site or ask a policy expert. If relevant content exists elsewhere, link to it, don't duplicate.

...

Here are a few examples (based on true stories) that could help you to understand how improvements can be made.

Title / URL

Improvements

EUROPEAN COMMISSION | POLICIES, INFORMATION AND SERVICES

https://ec.europa.eu/info/index_en

POLICIES, INFORMATION AND SERVICES | EUROPEAN COMMISSION
ABOUT THE EUROPEAN UNION | EUROPEAN COMMISSION

https://ec.europa.eu/info/about-european-union_en

Technically fine, but it fails to show that you are in the Information part of the website, for example:

About the European Union - Policies, Information and Services | European Commission

That's too long (83 chars). Given that the context is clear, consider deleting the references to European:

ABOUT THE UNION - INFORMATION SERVICES | EUROPEAN COMMISSION
STRATEGY | EUROPEAN COMMISSION

http://ec.europa.eu/info/strategy

It is not clear from the title which strategy is being talked about

STRATEGY AND ACTION PLAN OF THE EUROPEAN UNION | EUROPEAN COMMISSION
BETTER REGULATION: WHY AND HOW | EUROPEAN COMMISSION

http://ec.europa.eu/info/law/law-making-process/better-regulation-why-and-how_en

"why", "and" and "how" are stopwords, their use should be avoided in titles

BETTER REGULATION IN THE EUROPEAN UNION | EUROPEAN COMMISSION
FIND A PARTNER | EUROPEAN COMMISSION

http://ec.europa.eu/info/how-eu-funding-works/find-partner_en

Search results for "Find a Partner in Europe" show dating sites as ads but EU/EC-related pages as indexed pages. Unfortunately we haven't made it to the first page yet, but wait for Valentine's Day.

FIND A PROJECT OR FINANCIAL PARTNER | EUROPEAN COMMISSION
DIRECTORATE-GENERAL FOR AGRICULTURE AND RURAL DEVELOPMENT | EUROPEAN COMMISSION

https://ec.europa.eu/info/publications/directorate-general-agriculture-and-rural-development_en

With this as the h1 heading, the page should be a page about DG AGRI itself. It's not. It's a page of Planning and Management documents related to DG AGRI. These are not the same thing.

The h1 heading should summarise precisely what the page contains.

Better titles would be:

  • Management Plans and Activity reports for DG AGRI
  • Management Plans and Activity reports for Directorate-General for Agriculture and Rural Development
  • DG AGRI Documents
  • Directorate-General for Agriculture and Rural Development Documents

Writing good meta descriptions

...

  • Describe actions
    Identify the kind of actions that the visitor might want to achieve by visiting your page and find the closest verb that expresses that action (e.g. "learn", "consult", "discover").
  • Provide a solution or benefit that the page offers
    Tell the searchers what they can expect by visiting the page. Make it clear that there is a real benefit to clicking through and reading your page and that they will be served with clear, informative and valuable content.
  • Keep the description under 155 characters
    Search engines don't usually trim by characters but by pixel length. This means that a description made of iiiii will be allowed more characters than one made of ooooo. Use SEOmofo to test the appearance of the meta description.
  • Don't deceive searchers
    If your meta description deceives the reader with content not relevant to what they expect, they will hit the back button as soon as they reach the page. This will increase the bounce rate and give Google a signal that your page is not relevant for the search terms.
  • Make it specific and relevant
    Humans are good at recognising a predictable, generic meta description when they see it in the SERPs. That's why it is important to connect with your target audience and let them know they'll find specific information they couldn't get anywhere else.

Contact and support

If you require Need further assistance , please contact:

Comm Europa Management

European Commission
DG Communication 
Unit B.3 
Europa Web Communication on this topic? Please contact the team in charge of Europa Domain Management (EU Login required)