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  • try to imagine which questions users would have in their mind on coming to your page (prompt yourself with the typical question words: whowhywhathowwhen, etc.)
  • list these questions – in the order your users need the information
  • this can be the outline for your page structure. Each question could be a separate subheading, and the solution you are offering would be the text in that section
  • go straight to the point - put key information prominently at the top of the page. Don't bury it in long explanations or the history of the European Commission's work
  • if you do need to give some background to the key information, this usually belongs lower down the page. Users will find it easily, if you make good use of headings and in-page navigation
  • don't leave users hanging when there is a next step – give them an option to find more information, make an enquiry – whatever helps them on their way

Contact and support

If you require Need further assistance , please contact:

Comm Europa Management

European Commission
DG Communication 
Unit B.3 
Europa Web Communication on this topic? Please contact the team in charge of Europa Domain Management (EU Login required).