A promotional URL is a shortened URL that re-directs visitors to a page with a URL that isn't appropriate for print/promotional materials, generally due to its length.
To set up a promotional URL, contact: Comm Europa Management
The request must include:
- the name of the desired URL ((ec.)europa.eu/<name>, or <name>.eu/)
- where it should be redirected
- why the URL is needed
Promotional URLs not using an .eu address can exceptionally be requested when a website has a single country as main audience. DG Communication must validate such domains and the site owner is in charge of registering such domains.
Short URLs must be created with the URL shortener (EU login access required)
See: Request procedure for domains and sites names - Restricted
- promotional URLs are used for promotional purposes to redirect from a human readable URL to a specific website (e. g. ec.europa.eu/DG-campaign points to DG.ec.europa.eu/architecture/level1/campaign)
- short URLs are used to reduce the size of a message or a tweet and are made of a randomly generated string (e. g. ec.europa.eu/93fdgt9)
General rules for URLs can be found on URL structure.URL Shortener
Contact and support
If you require further assistance, please contact: