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Rules

Promotional URLs

A promotional URL is a shortened URL that re-directs visitors to a page with a URL that isn't appropriate for print/promotional materials, generally due to its length.

To set up a promotional URL, contact: Comm Europa Management

The request must include:

  • the name of the desired URL ((ec.)europa.eu/<name>, or <name>.eu/)
  • where it should be redirected
  • why the URL is needed

Promotional URLs not using an .eu address can exceptionally be requested when a website has a single country as main audience. DG Communication must validate such domains and the site owner is in charge of registering such domains.

Short URLs

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Short URLs must be created with the URL shortener (EU login access required)

Procedure

See: Request procedure for domains and sites names - Restricted

Purpose

  • promotional URLs are used for promotional purposes to redirect from a human readable URL to a specific website (e. g. ec.europa.eu/DG-campaign points to DG.ec.europa.eu/architecture/level1/campaign)
  • short URLs are used to reduce the size of a message or a tweet and are made of a randomly generated string (e. g. ec.europa.eu/93fdgt9)

General rules for URLs can be found on URL structure.URL Shortener

Contact and support

If you require further assistance, please contact:

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