Search Engine Marketing (or SEM) is a synonym for Paid Search, which is the process of gaining website traffic by purchasing ads on search engines.
When dealing with SEM, the following points have to be kept in mind:
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Europa Web Communication
The Europa Web Guide is the official rulebook for the European Commission's web presence, covering editorial, legal, technical, visual and contractual aspects.
All European Commission web sites must observe the rules and guidelines it contains.
Web practitioners are invited to observe its contents and keep abreast of updates. More information about the web guide.