Purpose
Search engines help users locate relevant content. Content should be effectively tagged, based on a controlled vocabulary, to facilitate search engines indexation.
Guidelines
- while the navigation principles help ‘move’ your users through the experience, as quickly as possible, to relevant content, some users will prefer to search via Google or use the Europa Search. Some may use a combination of search and navigation or navigation and search. The approaches are not mutually exclusive – users may deploy them in a complementary way – even within the same session.
Please see also Search Engine Optimisation
- what’s critical is that writers and editors tag content effectively, according to a controlled [centralised] vocabulary that helps users and machines [eg search engines] to find relevant content
Contact and support
If you require further assistance, please contact:
European Commission
DG Communication
Unit B.3
Europa Web Communication
Overview
Content Tools
Activity