Purpose
The purpose of implementing clear names and labels, together with metadata, is to make information easy to find.
Guidelines
- use names and labels that are recognisable
- be specific and clear – ensuring names and labels are unambiguous
- make names and labels easy for users to ‘scan’
- avoid labels in the form of a question – this can ‘bury’ what the content is about
- avoid using jargon
- and, while it can be a challenge, avoid using acronyms [they can be very organisation-centric – not all of your users may be familiar with the acronym]. Please see also Style guide
User research such as surveys can be very helpful in understanding the terms with which users refer to content on a particular subject. Apply this learning to ensure names and labels are recognisable, and meaningful and that they describe the content. Check proposed labels using, for example, a Treejack test that will help confirm that labels match users' expectations.
Website analytics and search logs – which show the terms on which users are searching for information on your website – can support user research and also help you define names and labels.
Contact and support
If you require further assistance, please contact:
European Commission
DG Communication
Unit B.3
Europa Web Communication