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The purpose of implementing clear names and labels, together with metadata, is to make information easy to find.


  • use names and labels that are recognisable
  • be specific and clear – ensuring names and labels are unambiguous
  • make names and labels easy for users to ‘scan’
  • avoid labels in the form of a question – this can ‘bury’ what the content is about
  • avoid using jargon
  • and, while it can be a challenge, avoid using acronyms [they can be very organisation-centric – not all of your users may be familiar with the acronym]. Please see also Style guide

User research such as surveys can be very helpful in understanding the terms with which users refer to content on a particular subject. Apply this learning to ensure names and labels are recognisable, and meaningful and that they describe the content. Check proposed labels using, for example, a Treejack test that will help confirm that labels match users' expectations.

Website analytics and search logs – which show the terms on which users are searching for information on your website – can support user research and also help you define names and labels.

Contact and support

If you require further assistance, please contact:

Comm Europa Management

European Commission
DG Communication 
Unit B.3 
Europa Web Communication 

  • No labels

The Europa Web Guide is the official rulebook for the European Commission's web presence, covering editorial, legal, technical, visual and contractual aspects.
All European Commission web sites must observe the rules and guidelines it contains.
Web practitioners are invited to observe its contents and keep abreast of updates. More information about the web guide.