These rules and guidelines for audiovisual content apply to all videos, audio recordings, photos and images for external communication produced by, purchased by or licensed to the European Commission and its contractors. They do not apply to stock footage, stock images or stock music purchased from agencies with limited rights for the illustration of web pages or publications.
Different types of users would much rather watch a video than read an article, and studies show clips are easier to remember. They can also help improve audience engagement figures for the website. However, they have to be professionally executed and short.
Used to capture parts of a speech or make a podcast. Make sure you use adequate equipment for the recording and, when possible, a speaker familiar with public speaking. Recordings must be short and impactful, so cut off all unnecessary parts in order to keep the audience focused.
Visuals support your message, engage the visitor and build trust.
If you have questions about creating audiovisual content for your website, requests and research for videos, audios and photos contact firstname.lastname@example.org.
The purpose of these rules and guidelines is to ensure that audiovisual material is:
All audiovisual content intended for external communication in the European Commission websites must be:
Audiovisual content must be uploaded to the Audiovisual Library (EUlogin required) and cannot be hosted locally on websites. Depositing audiovisual content in the Audiovisual Library is mandatory for all DGs by decision of the Central Communication Steering Committee of 6 November 2018.
In return, the Audiovisual Library ensures the long-term preservation of the material and distribution/publishing via Europe by Satellite, the Audiovisual Portal, EU-Tube and Europeana.
If necessary to meet a communication need, the content can also be hosted on external services or social media. In this case, it must still be provided to the AV Library.
See also the detailed guidelines for depositing audiovisual material from the AV Library.
Note: Flash format is not allowed under any circumstances and pages hosting Flash animations are removed since 1 January 2020.
If relevant, videos can be made available on EUTube (once uploaded to the Audiovisual Library).
If required by communication need, videos can be made available on other services and social media platforms. In this case, it has nevertheless to be provided also to the AV Library.
In general, images in the Audiovisual portal are free to download and use, unless they are accompanied by a copyright notice mentioning another entity/individual as the copyright owner.
Site owners must guarantee that all copyright issues have been addressed for all images used on their site:
© European Union, 20XX [year of first publication]
The Commission’s reuse policy is implemented by Commission Decision 2011/833/EU of 12 December 2011 on the reuse of Commission documents (OJ L 330, 14.12.2011, p. 39 – https://eur-lex.europa.eu/eli/dec/2011/833/oj).
Unless otherwise noted, the reuse of this document is authorised under the Creative Commons Attribution 4.0 International (CC BY 4.0) license (https://creativecommons.org/licenses/by/4.0/). This means that reuse is allowed, provided appropriate credit is given and any changes are indicated.
For any use or reproduction of elements that are not owned by the EU, permission may need to be sought directly from the respective rightholders.
The EU does not own the copyright in relation to the following elements:
For more information on intellectual property issues regarding the use of images, visit the legal notice and copyright section of this web guide and see Intellectual Property and Procedures. (EU Login required).
Audio content, videos, images and graphics must comply with accessibility standards.
Images and graphics:
Audio and video:
Need further assistance on this topic? Please contact the team in charge of the Europa Domain Management (EU Login required).
The Europa Web Guide is the official rulebook for the European Commission's web presence, covering editorial, legal, technical, visual and contractual aspects.
All European Commission web sites must observe the rules and guidelines it contains.
Web practitioners are invited to observe its contents and keep abreast of updates. Read more.