In 2014, following its own research and having examined findings from external experts and national public sector implementations, Europa Web Communication at DG Communication adopted a task-based approach to the architecture for the European Commission's web presence.
The principal reasons for adopting a task-based approach are as follows
The case for a task-based architecture is reinforced by findings from Europa Web Communication's own research and analysis on the task 'Funding, tenders' (see below) which show a very strong consistency in users' top tasks, regardless of audience grouping across criteria.
Additional reasons why DTT supported a task-based approach over an audience-based approach are outlined below.
Users find it difficult to identify clearly with pre-defined audience groupings - causing them to hesitate or be confused
Problems with audience-based approach for editors and other internal teams:
Gerry McGovern, 29.01.12
http://www.gerrymcgovern.com/new-thinking/why-audience-navigation-usually- doesn%E2%80%99t-work
If you require further assistance, please contact:
European Commission
DG Communication
Unit B.3
Europa Web Communication
The Europa Web Guide is the official rulebook for the European Commission's web presence, covering editorial, legal, technical, visual and contractual aspects.
All European Commission web sites must observe the rules and guidelines it contains.
Web practitioners are invited to observe its contents and keep abreast of updates.
More information about the web guide.