Promotional URLs must be in the europa.eu or .eu domains.
Promotional URLs using a country code top level domain (ex .br, .jp…) can exceptionally be requested when a website has a single country as main audience. DG Communication must validate such domains.
To request a promotional URL, contact: Comm Europa Management
The request must include:
A promotional URL is a meaningful shortened version of an existing URL. It is used when the original URL isn't appropriate for print or promotional materials (generally due to its length), and will redirect from a human readable URL to a specific website (e. g. ec.europa.eu/DG-campaign points to DG.ec.europa.eu/architecture/level1/campaign)
General rules for URLs can be found on URL structure.
If you require further assistance, please contact:
Europa Web Communication
The Europa Web Guide is the official rulebook for the European Commission's web presence, covering editorial, legal, technical, visual and contractual aspects.
All European Commission web sites must observe the rules and guidelines it contains.
Web practitioners are invited to observe its contents and keep abreast of updates. Read more.