All promotional URLs are subject to the explicit approval of DG COMM, regardless of the domain to which they belong.
A promotional URL is a meaningful shortened version of an existing URL. It is used when the original URL isn't appropriate for print or promotional materials (generally due to its length), and will redirect from a human readable URL to a specific website (e.g. https://ec.europa.eu/energy-label-and-ecodesign to redirect to https://ec.europa.eu/info/jobs-european-commission/working-eu/interpreters-recruitment-european-commission_en for a period of 5 years).
The use of promotional URLs on a second-level domain of the .eu domain is exceptionally allowed, for a limited period, if:
Regarding new websites, the use of promotional URLs outside the ‘Europa’ domain is in principle not allowed. The requester must provide evidence to show why the use of the word ‘europa’ in the URL would hinder its communication objective.
Promotional URLs using a country code top-level domain (ex .br, .jp…) can exceptionally be authorised when a website’s main audience is a single country outside the European Union (e.g. for promoting European products in the country).
To request a promotional URL, contact: Comm Europa Management.
The request must include:
and for non-europa.eu URLs:
NB: All non-europa.eu URLs are reserved for a period of at least 5 years.
General rules for URLs can be found on URL structure.
If you require further assistance, please contact: Comm Europa Management
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All European Commission web sites must observe the rules and guidelines it contains.
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