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Promotional URLs must be in the or .eu domains.

Promotional URLs using a country code top level domain (ex .br, .jp…) can exceptionally be requested when a website has a single country as main audience. DG Communication must validate such domains.


To request a promotional URL, contact: Comm Europa Management

The request must include:

  • the name of the desired promotional URL ((ec.)<name>, or <name>.eu/)
  • to which original ”long” URL it should be redirected
  • why the URL is needed


A promotional URL is a meaningful shortened version of an existing URL. It is used when the original URL isn't appropriate for print or promotional materials (generally due to its length), and will redirect from a human readable URL to a specific website (e. g. points to

General rules for URLs can be found on URL structure.

Contact and support

If you require further assistance, please contact:

Comm Europa Management

European Commission
DG Communication 
Unit B.3 
Europa Web Communication 

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  1. Hi, could you please amend this section with guidelines on what the URLs should look like? I was able to find some guidelines here, but someone who doesn't know that there's restrictions for short URLs wouldn't really think to look for these guidelines.

    1. Hi Bettina and thanks for your comment!
      Are you suggesting to link the URL Structure page in this page? Or something else?
      And I'm not sure which restrictions on short URL you are talking about.
      Greetings from COMM!

      1. Hi Fabio, thank you for your response. Yes, that was what I meant. We at EMPL recently requested a corporate short URL from DG COMM and were told that short URLs need to follow certain standards (among other things, being lowercase, words separated by dashes, etc.). I wasn't able to find that information in this page, but it does seem to be available under the URL structure page. It's just a suggestion to save time, though.

        1. Oh, I see, makes perfect sense. I'll change it right away. Thanks!

The Europa Web Guide is the official rulebook for the European Commission's web presence, covering editorial, legal, technical, visual and contractual aspects.
All European Commission web sites must observe the rules and guidelines it contains.
Web practitioners are invited to observe its contents and keep abreast of updates. Read more.