Basis for user tests, surveys or polls
Research was carried out in 2014-15 together with all DG stakeholders to come to a comprehensive list of audience profile categories and subcategories for the Commission web presence. The resulting validated audience profile categories must be used as a basis for any user tests, surveys or polls running on the Commission web presence to ensure comparability of results.
Audience profile data is available for each of the 77 Commission-wide user tasks.
Audience profile segmentation questions for the Commission web presence
Age
How old are you?
<18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+
Employment status
Are you currently
Employed
Self-employed
Unemployed
Student
Retired
Other
Workplace
Do you work in
Private sector: micro companies (<10 employees)
Private sector: small companies (10-49 employees)
Private sector: medium-sized companies (50-249 employees)
Private sector: large companies (>250 employees)
Non-profit, NGO, civil society organisation
Public sector: national
Public sector: local, regional
EU institutions
Other international organisations (non-EU)
Other (please specify)
Occupation
Do you work as a
Teacher, professor, researcher (academia)
Researcher, scientist (business)
Lawyer, legal professional
Lobbyist, interest representative
Journalist, media professional
Economist
Policy maker
Consultant, advisor
Engineer, architect
Manager, project manager
Entrepreneur
CEO, director
Administrative staff
Farmer
Other (please specify)
Country of residence
Where do you live?
(list of all countries in the world)
Private/professional
Do you mainly engage with the European Commission as a
Private individual
Professional
Device
Which of the following devices do you normally use when visiting European Commission websites?
Desktop, laptop
Tablet
Smartphone
Interest areas
What is of most interest to you? Select all that apply
Agriculture, forestry and food
Arts, culture, tourism and entertainment
Banking and finance
Chemicals and pharmaceuticals
Climate change
Consumer rights
Crime, security and justice
Competition
Defence and peacekeeping
Economy
Education and training
Employment
Energy
Environment
Equality, poverty, social inclusion
EU regional and urban investment
Fisheries, aquaculture, maritime
Health and social welfare
Humanitarian aid and development
Human rights
Industry, enterprise and competitiveness
Institutional affairs
International relations and EU enlargement
IT and telecommunications (ICT)
Languages
Migration, population
Research, science, technology and innovation
Taxation
Trade
Transport and travel
Other
Audiences by user task (2014 data)
| Legend |
|---|
| top task |
| medium task |
| small task |
| tiny task |
Rank | Task | Audiences profile data |
1 | EU law, rules, treaties, judgments | |
2 | Research and innovation | |
3 | Funding, grants, subsidies | |
4 | Education and training in EU | |
5 | EU strategy, political priorities | |
6 | Environmental protection | |
7 | Jobs, traineeships at the European Commission | |
8 | Find a job in another EU country | |
9 | EU news, announcements, press releases | |
10 | Human rights, fundamental rights | |
11 | Working in an EU country (rights, permits, benefits) | |
12 | Order, download an EU publication | |
13 | Track policy and law making process, updates | |
14 | Statistics and forecasts | |
15 | About the European Union (role, structure, how it works, origin) | |
16 | Food and farming (production and safety) | |
17 | Climate change, global warming | |
18 | Regional, rural and urban development | |
19 | Freedom of information (transparency, access to documents) | |
20 | About the European Commission (role, structure, how it works) | |
21 | Product safety, conformity, certification | |
22 | National implementation of EU law, infringements | |
23 | Public health, disease prevention | |
24 | Culture (heritage, arts, films, Capitals of Culture) | |
25 | Doing business in the EU | |
26 | Economic growth, financial stability in EU (crisis, assistance to member states) | |
27 | Doing business with the European Commission (calls for tenders, bids) | |
28 | Conferences, summits, meetings, events | |
29 | Industry norms and standards | |
30 | Employing people (recruitment, terms and conditions, redundancies) | |
31 | Recognition of educational, professional qualifications | |
32 | Energy efficiency | |
33 | Travel within, to and from EU (documents, visa, consular help, currencies) | |
34 | Moving to another EU country (residence formalities) | |
35 | Banking and financial markets (reform, regulation) | |
36 | Relations with non-EU countries, int. org. (diplomacy, cooperation agreements) | |
37 | Languages in the EU (diversity, translation, interpreting) | |
38 | Competition (state aid, cartels, mergers, anti-trust) | |
39 | Development and humanitarian aid | |
40 | Healthcare in another EU country | |
41 | Contact European Commission, European Union | |
42 | Trade with non-EU countries (import, export, agreements, anti-dumping) | |
43 | Loans, access to finance, microfinance | |
44 | Initiate, contribute to law making (public consultations, citizen's initiative) | |
45 | Public procurement (contracts with public authorities, governments) | |
46 | Euro (coins, notes, eurozone, Economic and Monetary Union) | |
47 | Intellectual property, copyright, trademarks, patents | |
48 | Customs, tariffs, quotas, duties | |
49 | Privacy, data protection | |
50 | Consumer and passenger rights | |
51 | EU labels (eco labels, quality labels, audits) | |
52 | Immigration into the EU (asylum, reuniting family, integration) | |
53 | EU budget | |
54 | EU vocabulary and abbreviations | |
55 | Voting in the EU | |
56 | Crime, fraud, corruption, human trafficking | |
57 | Security, defence (terrorism, sanctions, critical infrastructure) | |
58 | Chemicals (approval) | |
59 | Volunteering opportunities | |
60 | Corporate social responsibility for business | |
61 | E-government | |
62 | Taxation, excise (not VAT) | |
63 | Accession of new countries to the EU, enlargement | |
64 | VAT (Value Added Tax) | |
65 | Judicial cooperation between EU countries, recognition of judgments | |
66 | Pensions, retirement in another EU country | |
67 | Transport safety (air, road, banned airlines) | |
68 | Complaints to the European Commission | |
69 | Resource security (oil, gas, raw materials) | |
70 | Family (marriage, divorce, partnerships, adoption) | |
71 | Emergencies, disasters, civil protection | |
72 | Visit EU institutions, guided tours | |
73 | European Commissioner profiles | |
74 | Goods allowed when crossing borders (alcohol, cigarettes, cash, pets) | |
75 | Driving licence validity in EU countries | |
76 | Vehicles (buying, selling, registration, taxes, insurance) | |
77 | President of the Commission (profile, agenda) |
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