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Basis for user tests, surveys or polls

Research was carried out in 2014-15 together with all DG stakeholders to come to a comprehensive list of audience profile categories and subcategories for the Commission web presence.  The resulting validated audience profile categories must be used as a basis for any user tests, surveys or polls running on the Commission web presence to ensure comparability of results.

Audience profile data is available for each of the 77 Commission-wide user tasks.

Audience profile segmentation questions for the Commission web presence

Age

How old are you?

<18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+


Employment status

Are you currently

Employed
Self-employed
Unemployed
Student
Retired
Other


Workplace

Do you work in

Private sector: micro companies (<10 employees)
Private sector: small companies (10-49 employees)
Private sector: medium-sized companies (50-249 employees)
Private sector: large companies (>250 employees)
Non-profit, NGO, civil society organisation
Public sector: national
Public sector: local, regional
EU institutions
Other international organisations (non-EU)
Other (please specify)


Occupation

Do you work as a

Teacher, professor, researcher (academia)
Researcher, scientist (business)
Lawyer, legal professional
Lobbyist, interest representative
Journalist, media professional
Economist
Policy maker
Consultant, advisor
Engineer, architect
Manager, project manager
Entrepreneur
CEO, director
Administrative staff
Farmer
Other (please specify)


Country of residence

Where do you live?

(list of all countries in the world)


Private/professional

Do you mainly engage with the European Commission as a

Private individual
Professional


Device

Which of the following devices do you normally use when visiting European Commission websites?

Desktop, laptop

Tablet

Smartphone


Interest areas

What is of most interest to you? Select all that apply

Agriculture, forestry and food

Arts, culture, tourism and entertainment

Banking and finance

Chemicals and pharmaceuticals

Climate change

Consumer rights

Crime, security and justice

Competition

Defence and peacekeeping

Economy

Education and training

Employment

Energy

Environment

Equality, poverty, social inclusion

EU regional and urban investment

Fisheries, aquaculture, maritime

Health and social welfare

Humanitarian aid and development

Human rights

Industry, enterprise and competitiveness

Institutional affairs

International relations and EU enlargement

IT and telecommunications (ICT)

Languages

Migration, population

Research, science, technology and innovation

Taxation

Trade

Transport and travel

Other

Audiences by user task (2014 data)

Legend
top task
medium task
small task
tiny task


Rank

Task

Audiences profile data

1

EU law, rules, treaties, judgments

2

Research and innovation

3

Funding, grants, subsidies

4

Education and training in EU

5

EU strategy, political priorities

6

Environmental protection

7

Jobs, traineeships at the European Commission

8

Find a job in another EU country

9

EU news, announcements, press releases

10

Human rights, fundamental rights

11

Working in an EU country (rights, permits, benefits)

12

Order, download an EU publication

13

Track policy and law making process, updates

14

Statistics and forecasts

15

About the European Union (role, structure, how it works, origin)

16

Food and farming (production and safety)

17

Climate change, global warming

18

Regional, rural and urban development

19

Freedom of information (transparency, access to documents)

20

About the European Commission (role, structure, how it works)

21

Product safety, conformity, certification

22

National implementation of EU law, infringements

23

Public health, disease prevention

24

Culture (heritage, arts, films, Capitals of Culture)

25

Doing business in the EU

26

Economic growth, financial stability in EU (crisis, assistance to member states)

27

Doing business with the European Commission (calls for tenders, bids)

28

Conferences, summits, meetings, events

29

Industry norms and standards

30

Employing people (recruitment, terms and conditions, redundancies)

31

Recognition of educational, professional qualifications

32

Energy efficiency

33

Travel within, to and from EU (documents, visa, consular help, currencies)

34

Moving to another EU country (residence formalities)

35

Banking and financial markets (reform, regulation)

36

Relations with non-EU countries, int. org. (diplomacy, cooperation agreements)

37

Languages in the EU (diversity, translation, interpreting)

38

Competition (state aid, cartels, mergers, anti-trust)

39

Development and humanitarian aid

40

Healthcare in another EU country

41

Contact European Commission, European Union

42

Trade with non-EU countries (import, export, agreements, anti-dumping)

43

Loans, access to finance, microfinance

44

Initiate, contribute to law making (public consultations, citizen's initiative)

45

Public procurement (contracts with public authorities, governments)

46

Euro (coins, notes, eurozone, Economic and Monetary Union)

47

Intellectual property, copyright, trademarks, patents

48

Customs, tariffs, quotas, duties

49

Privacy, data protection

50

Consumer and passenger rights

51

EU labels (eco labels, quality labels, audits)

52

Immigration into the EU (asylum, reuniting family, integration)

53

EU budget

54

EU vocabulary and abbreviations

55

Voting in the EU

56

Crime, fraud, corruption, human trafficking

57

Security, defence (terrorism, sanctions, critical infrastructure)

58

Chemicals (approval)

59

Volunteering opportunities

60

Corporate social responsibility for business

61

E-government

62

Taxation, excise (not VAT)

63

Accession of new countries to the EU, enlargement

64

VAT (Value Added Tax)

65

Judicial cooperation between EU countries, recognition of judgments

66

Pensions, retirement in another EU country

67

Transport safety (air, road, banned airlines)

68

Complaints to the European Commission

69

Resource security (oil, gas, raw materials)

70

Family (marriage, divorce, partnerships, adoption)

71

Emergencies, disasters, civil protection

72

Visit EU institutions, guided tours

73

European Commissioner profiles

74

Goods allowed when crossing borders (alcohol, cigarettes, cash, pets)

75

Driving licence validity in EU countries

76

Vehicles (buying, selling, registration, taxes, insurance)

77

President of the Commission (profile, agenda)

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The Europa Web Guide is the official rulebook for the European Commission's web presence, covering editorial, legal, technical, visual and contractual aspects.
All European Commission web sites must observe the rules and guidelines it contains.
Web practitioners are invited to observe its contents and keep abreast of updates. More information about the web guide.